Halsey Festival

Name: Halsey Street Festivals/Block Parties/Events
Year(s): 2015, 2016, 2017, 2018, 2019, 2021
Location(s): Newark
Client: Rutgers-Newark, Newark Alliance

Our Role(s):

• Create a festival that introduces and represents the community of small businesses along the Halsey corridor
• Organize vendors, organizations and businesses to create unique offerings for the festival experience
• Recruit and integrate sponsors and partners into the festival
• Develop marketing and branding to promote the event to variety of audiences – families and residents, corporate workers, college and high school students and visitors.
• Manage talent, staffing to execute the festival in its entirety

Our Accomplishment(s):
In 2021, hosted over 100 local businesses and organizations over 5 blocks with nearly 10,000 attendees.

Establish a consistent festival that is adored by the community, businesses and visitors.

**Photos above by Charles David