http://xplorecommunications.com/marketing-tips small business marketing-tips-social media Wed, 23 Sep 2009 19:51:35 +0000 http://backend.userland.com/rss092 en With the Barclays Golf Tournament gracing the Jersey City area (summer 2009) - City Of Jersey City wanted to get the 100,000+ visitors out into the city. For the initiative we created the city's first Dining Guide. Small size makes it easy to carry and put in tourism centers. We ... http://xplorecommunications.com/marketing-tips/2009/project-jcdining-guide-2009/ Xplore is excited to be a part of Newark's renaissance by helping produce both the first and second Go Newark Restaurant Week program. The event is driven by the new Greater Newark Convention and Visitors Bureau. This summer the event returns with great Newark restaurants like Casa Vasca, Fernandes Steakhouse ... http://xplorecommunications.com/marketing-tips/2009/project-go-newark-restaurant-week/ Why Facebook is GREAT! Facebook is viral. It is a network of networks - every single person has their own network of their friends. If I become a fan of "XYZ company" then all of my friends find out about "XYZ". So now another few hundred hear about your event or ... http://xplorecommunications.com/marketing-tips/2009/create-a-facebook-page/ There are two companies I currently use and recommend for small businesses: 1. CONSTANT CONTACT PROS: great for small lists, easy to use, good selection of templates, import your contacts easily CONS: gets costly with big lists Try Constant Contact - FREE 60-Day Trial. 2. AWEBER PROS: bit cheaper for larger lists, easy to use templates; ... http://xplorecommunications.com/marketing-tips/2009/email-marketing-management/ Email marketing is a great tool - but if you do it - they won't automatically come. You must think about building your list in all your other business activities and marketing. Here are some tips for increasing or starting your list for any small business: On Your Website: Sign-up Box: Have ... http://xplorecommunications.com/marketing-tips/2009/build-your-email-list/ In a difficult economy you need to think out of the box to gain exposure and better yet build traffic to your establishment (which means more sales). Here are some ideas to spark that creativity: Frequent Diner/Shopper: Keep customers coming back with a frequent diner or shopper cards. Provide each visit ... http://xplorecommunications.com/marketing-tips/2009/restaurantretail-promotion/ Ok so not truly a law but legal standards you need to abide by for the Can-Spam Act of 2003.  It was put into play to reduce the amount of spam and legitimize email marketing. While this law will not stop spam, it does make most spam illegal and ultimately ... http://xplorecommunications.com/marketing-tips/2008/email-marketing-law/