Why Facebook is GREAT!
Facebook is viral. It is a network of networks - every single person has their own network of their friends. If I become a fan of “XYZ company” then all of my friends find out about “XYZ”. So now another few hundred hear about your event or business. The more people you involve the more the buzz grows. And the best part of it all is its free and very interactive!

So how do you get started? Facebook recently started PAGES which are dedicated to businesses and brands. It’s relatively easy - no more than 1 hour is needed.

1. Personal Account: You will need to have a personal Facebook account to setup a business page. This is the account that will manage your page (though you can add others to help administer the page).

2. Start a Business Page. To create a page follow this link (first log-in to facebook). You’ll need some basic information about business - hours, contact info, etc. I would also have your logo and a few photos easily accessible on your computer.

Why use Facebook Pages vs. Groups? Facebook pages has alot of great perks - you have access to statistics of your fans; you can create ads that are directed to your page; pages are public and are searchable on search engines and viewable without logging into facebook; and whenever you change the page info/status all of your fans will know about it which makes getting information out very useful.

Now add yourself as a fan and invite your friends and customers to join!