With the Barclays Golf Tournament gracing the Jersey City area (summer 2009) - City Of Jersey City wanted to get the 100,000+ visitors out into the city. For the initiative we created the city’s first Dining Guide. Small size makes it easy to carry and put in tourism centers. We managed all photography, copy and [...]

Xplore is excited to be a part of Newark’s renaissance by helping produce both the first and second Go Newark Restaurant Week program. This summer the event returns with great restaurants and more momentum than the first time!

Everyone’s doing facebook - so you should be there too! It’s a great social media tool to easily connect and communicate with your customers and best of all - Free! Learn the steps on starting your facebook page.
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We recommend two email management companies for email lists and html email campaigns. Check out the pros and cons for each of them.
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Email marketing is a great marketing tool - but you need a list to get started. Here are a list of ideas to help you build your email list to use for your marketing and advertising.
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In a difficult economy you need to think out of the box to gain exposure and better yet build traffic to your establishment (which means more sales). See some ideas to spark that creativity!
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For any email campaign not to be considered spam you must include several items.
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